MONAFI Birthday & A Heartfelt Story

I vividly remember MONAFI’s first customers. The anticipation and joy were so immense, realizing that someone truly wished to purchase MONAFI jewelry. Even today, three years later, I send out each order with great gratitude and joy, happy that someone likes them.

This year has been like a roller coaster for both myself and MONAFI. There have been many significant challenges and a few small victories too.

Today, I’m sharing a very touching and inspiring story that made me see things from a different perspective.

In the fall, a week before school started, our children had to switch schools unexpectedly.

Even before this, thoughts were swirling in my head:

“Why am I doing what I’m doing?”,

“What value does it create for anyone?”,

“Does anyone even like MONAFI jewelry?”

“I can’t find a balance between work and home, especially now when the kids need a lot of support adjusting to the new school.”

I had managed to think myself into a very hopeless situation.

September 1st came, and our children started their journey at the new school. After the ceremony, where the children performed splendidly and the youngest was formally handed a primer, we headed to their classrooms.

On one hand, I was extremely happy, but on the other, rearranging our entire family’s life within a week and balancing it with work had emotionally and physically exhausted me.

While others chatted happily and enjoyed snacks, I withdrew to catch my breath and adjust.

One of the parents approached me, introducing themselves openly and warmly, saying we have a very nice and supportive class and assuredly, our children would do well here.

At that moment, I noticed a MONAFI rock crystal ring on their finger. I told them how great it was to see a MONAFI ring on their finger, mentioning that I work with these jewelry pieces.

They looked me in the eye and said, “I bought this beautiful ring for support last year when I was dealing with a serious illness.”

I was speechless and stunned, deeply moved, and instantly very humble towards life. But that moment changed everything. My questions were answered, and here I am.

I won’t give up in the face of difficulties. Along with our extremely talented jewelry designer Eve from Bangkok, we’ve created new collections, expanded into physical stores, embraced customers from a store that closed its doors, launched a new e-commerce concept, and forged collaborations with many people who work with great dedication. All of this to create an even more fabulous e-commerce store for special jewelry for you. Only sky is the limit!

I am immensely grateful that you have chosen to wear MONAFI jewelry. You are special and unique. The jewelry gains its profound meaning through you. They help to tell your story. Just like the story I told you today.

I’m also immensely grateful to my supportive family, friends, and partners.

Today, we celebrate together because there would be no MONAFI without you!

HAPPY BIRTHDAY, MONAFI! I wish you a beautiful journey with MONAFI!